The brief was to establish an illustrative Art Direction for EF Education First's 50+ schools around the world. These needed to work primarily in digital environments, but applicable offline too such as merchandise and posters. Through the process summary seen below, rules were established around perspective, simplicity, colour and texture.
I also Art Directed Russ Gray, a wonderful illustrator to help me produce the remaining schools. Here is a selection of his work.
EF Kids and Teens also reached out to illustrate their upcoming school types Shophouse, Villa and Mall. These differed by emphasising more on the buildings details and play within window reflections.
EF Pro CyclingDesign
Team EF CoachingDesign
Grand Unified DesignDesign
Kids & TeensDesign