School Illustrations
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The brief was to establish an illustrative Art Direction for EF Education First's 50+ schools around the world. These needed to work primarily in digital environments, but applicable offline too such as merchandise and posters. Through the process summary seen below, rules were established around perspective, simplicity, colour and texture.

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Group-12-1

I also Art Directed Russ Gray, a wonderful illustrator to help me produce the remaining schools. Here is a selection of his work.

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EF Kids and Teens also reached out to illustrate their upcoming school types Shophouse, Villa and Mall. These differed by emphasising more on the buildings details and play within window reflections.

1920_Cikupa
1920_Madiun
1920_Kupang

Selected works

EF OfficesPhotography

EF CareersDesign

English LiveDesign

Hult EFDesign

EF HelloIllustration

Kids & TeensDesign

EF AcademyDesign

CharactersIllustration

Let's connect

Email
hello@whereisrussell.com

LinkedIn
linkedin.com/in/whereisrussell

Russell Smith

Creative Director

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