The brief was to establish an illustrative Art Direction for EF Education First's 50+ schools around the world. These needed to work primarily in digital environments, but applicable offline too; such as merchandise and posters. Through the process summary seen below, rules were established around perspective, simplicity, colour and texture.
I also Art Directed Russ Gray, a wonderful illustrator to help me produce the remaining schools. Here is a selection of his work:
EF Kids & Teens also reached out to illustrate their upcoming school types: Shophouse, Villa and Mall. These differed by emphasising more on the building's details and play within window reflections.
See how these school illustrations were used