Grand Unified Design

An adaptable system of guidelines and tools that help EF Education First products appear related at a glance. Grand Unified Design is a collaboration between designers and developers to create consistency across EF touchpoints.

Seperating Core and Expression is our approach to creating consistency across all EF designs while keeping a flexible platform for individual expression. The core/expression model aligns all EF products around a core, using a tight set of design rules. Beyond this core, there’s an area dedicated to individual product expression, which is where designs can flourish and connect in a more targeted way with their audience.

Though most brand guidelines live in the world of print, we emphasised a digital approach to drive our brand within EF. This is the source of all our assets and allows us to share up-to-date information and news throughout the organisation. To see how we adapted this space for our development teams, check out my work on EF's Design System.

With over 300 creatives based worldwide and six global design hubs, our brand strategy ensures that all the products are unified in the EF universe.

Russell Smith

Art Director