Russell Smith - Grand Unified Design

Grand Unified Design

An adaptable system of guidelines and tools that help EF Education First products appear related at a glance. Grand Unified Design is a collaboration between designers and developers to create consistency across EF touchpoints.

Seperating Core and Expression is our approach to creating consistency across all EF designs, while keeping a flexible platform for individual expression. The core/expression model aligns all EF products around a core, using a tight set of design rules. Beyond this core, there’s an area dedicated to individual product expression, which is where designs can flourish and connect in a more targeted way with their audience.

Though most brand guidelines live in the world of print, we emphasised a digital approach to drive our brand within EF. This is the source of all our assets and allows us to share up-to-date information and news throughout the organisation.