Grand Unified Design

An adaptable system of guidelines and tools that help EF Education First products appear related at a glance. Grand Unified Design is a collaboration between designers and developers to create consistency across EF touchpoints.

Seperating Core and Expression is our approach to creating consistency across all EF designs while keeping a flexible platform for individual expression. The core/expression model aligns all EF products around a core, using a tight set of design rules. Beyond this core, there’s an area dedicated to individual product expression, which is where designs can flourish and connect in a more targeted way with their audience.

Although most brand guidelines live in the world of print, our digital brand guide is the platform that we use to drive our brand within EF. This digital space is the source of all our assets and allows us to share up-to-date information, news and assets throughout the organization. Our collaboration between designers and developers expanded UI assets into ready-made code. 

With over 300 creatives based worldwide and six global design hubs, our G.U.D. strategy ensures that all the products are unified in the EF universe.