My key responsibilities were the creation of the visual identity, digital guidelines, photography routes and UI inspiration.
The brand communicates the product’s two sides: The academics, represented by the light paper colours of old curriculums and notebooks of the mid-century; And the adventures of a modern, exciting experience - represented in the wide array of developing colours.
Photography references: The Selby, Winnie Au, Unsplash & EF Education First.
Other touchpoints
Selected works
EF OfficesPhotography
EF CareersDesign
Hult EFDesign
EF Pro CyclingDesign
Team EF CoachingDesign
Languages AbroadDesign
Grand Unified DesignDesign
Design SystemDesign
EF HelloIllustration
School IllustrationsIllustration
Kids & TeensDesign
EF AcademyDesign
CharactersIllustration
Let's connect
Email
hello@whereisrussell.com
LinkedIn
linkedin.com/in/whereisrussell
Russell Smith
Creative Director