My key responsibilities were the creation of the visual identity, digital guidelines, photography routes and UI inspiration.
The brand communicates the product’s two sides: The academics, represented by the light paper colours of old curriculums and notebooks of the mid-century; And the adventures of a modern, exciting experience - represented in the wide array of developing colours.
Photography references: The Selby, Winnie Au, Unsplash & EF Education First.
EF Pro CyclingDesign
Team EF CoachingDesign
Grand Unified DesignDesign
Kids & TeensDesign