Russell Smith - EF Pro Cycling

EF Pro Cycling

The EF Pro Cycling website is a curated, ever changing selection of articles, events and insights. Therefore opting for an editorial approach that instantly conveys the intentions of the website and sets meaningful foundations for future works. Communicating this intent through dividing lines synonymous with news outlets, tight margins, various editorially inspired layouts for interesting reading, celebrating the beautifully shot photography that carries the ever evolving identity of the team and minimal interface flair encompasses the intent to showcase the high quality content for what it is.