EF Hello
Group-1

The London based team at EF Hello, an OS application that takes the text conversation approach to teach Engilsh, reached out to illustrate their conversion pages. There was no branding, but basing early concepts on their applications colour scheme lead the way to refining art directions.

Group-Copy
Group-Copy-2
Group-Copy-3
Group-Copy-4
Group-Copy-7
Group-Copy-6
Group-Copy-8
Group-Copy-13
Group-Copy-12
Group-Copy-10
Group-Copy-11
Group-Copy-9

Through close collaboration with the client, it became clear that they wished to convey those chaotic moments throughout our days when we have a chance to study. Before moving into colour drafts, I proposed a number of sketches to nail down the scenarios the client wanted to cover.

Group-Copy-14
Group-Copy-16
Group-Copy-15
Group-Copy-17

Because the artwork would exist on a small device, it would be difficult to see literal face expressions. Therefore, we needed to emphasised the use of colour to convey characters emotions as well as being pleasent to look at.

Group-Copy-18
Group-Copy-20
Group-Copy-19
Group-Copy-21

The final artwork is a balance between inspiring and warm, yet conveying those annoyences weve all experience while trying to study. These were also produced in a way to allow animation and user interface elements above and below.

Rectangle-2
Rectangle-Copy-2
Rectangle-2-Copy
Rectangle-Copy-3

A proposed user interface solution based on the content they needed to show.

Group-Copy-25
Group-Copy-23
Group-Copy-24
Group-Copy-22

Selected works

Let's connect

Email
hello@whereisrussell.com

LinkedIn
linkedin.com/in/whereisrussell´╗┐

Russell Smith

´╗┐Art Director

Back to top Arrow