Art Director working for EF Education First's Global Creative, I set standards and guidelines for all our creative teams worldwide.
Branding
Team EF Coaching
A new coaching platform for cyclists, powered by EF Pro Cycling's professional team.
Digital Direction
Grand Unifed Design 4.0
An adaptable system of guidelines and tools that help EF Education First products appear related.
Digital Direction
EF Education First Design System
Bringing and maintaining consistency within all of EF Education First's digital touch-points.
Illustration
EF Schools
Establishing an illustrative direction for EF Education First's 50+ schools around the world.
UI Design
EF Languages Abroad
To inform and stress-test EF Education First’s developing Design System.
UI Design
EF Kids & Teens
Establishing a brand digitally through guidance and user interface designs.
Russell Smith
Art Director
