Multi-disciplinary Art Director, Designer and maker of compelling, useful and beautiful identites, interfaces and illustrations.

Identity and UI design for a new umbella organisation.

Editorial UI design for EF's various cycling groups.

Identity development and UI design for a new coaching platform.

An adaptable brand system of guidelines and tools.

Digital design system to bring and maintain consistency across all touch-points.

Illustrations for a conversational language learning application.

Illustrative Art Direction for EF Education First's 50+ schools.

UI Design to inform and stress-test EF Education First’s Design System.

UI Design for a children's language learning product in China.

Russell Smith

Art Director