Art Director working for EF Education First's Global Creative, I set standards and guidelines for all our creative teams worldwide.

Branding

Hult EF

Identity and online experience for a new umbella organisation.

Group-1

Branding

Team EF Coaching

A new coaching platform for cyclists, powered by EF Pro Cycling's professional team.

gud

Digital Direction

Grand Unified Design

An adaptable system of guidelines and tools that help EF Education First products appear related.

designsystem

Digital Direction

EF Education First Design System

Bringing and maintaining consistency within all of EF Education First's digital touch-points.

efhello

Illustration

EF Hello

Illustration for a conversational language learning application.

Illustration

EF Schools

Establishing an illustrative direction for EF Education First's 50+ schools around the world.

schools-1
language

UI Design

EF Languages Abroad

To inform and stress-test EF Education First’s developing Design System.

UI Design

EF Kids & Teens

Establishing a brand digitally through guidance and user interface designs.

kidsandteens-1

Russell Smith

Art Director

Back to top Arrow