Classified 2

User Interfaces have established a common approach.

Skeuomorphism, an approach that visually connected the digital offering to it’s real life counter part has finally morphed into todays ‘Flat Design’; this has established the medium as its own. It’s been great to watch, but this has been defined and reiterated on for a few years now.


There is also a common understanding of user interactions; forms should look like this, buttons should do that. It’s nice to get this stuff out the way and focus on Dieter Rams’ principles, but we want to be ahead of the curve. So where do we go from here? 

I believe we’re transitioning into establishing sector practices.

Architect Le Corbusier built absolute minimal, previously unseen and hugely influential architecture. Stunning work within itself, but apply this to a city and it would create a soulless dystopia. I’m all for it in my fiction, but much of the wider consumer UI is just that. Soulless replicas of each other, regardless of content or context.


Porsche is another example. The boldness of their 911’s in the 50’s was staggering; chasing purity, and keeping a consistent vision - their 911’s evolved, retained the heritage, but now with modern sensibilities. Their thoughtful iteration has made it timeless, you may say.


The lesson Architecture and Product design teach us is once their vision is defined, it is iterated on to establish their place in the sector. Their design philosophies have defined them as leaders with value. 

Another way of phrasing that, is Flat Design is the boldness and vision of digital UI. We will now begin to evolve Flat Design within individual sectors. Digital Design is catching up to these learnings and until new technology or some other force disrupts the space, iterating within sectors is what will happen.

Let me show some examples of my latest project. Inspired by these lessons, it showcases my vision for the banking sector's on-boarding process:


The boldness of content drives the structure. Everything has a purpose. The design, for all intents and purposes - is invisible.


Best practices are subtlety introduce through out all journeys. Including conversational and contextual help.

Dieter Rams and the Bauhaus movement are a huge inspiration because their guidelines literally influenced the practices above. Their teachings of bringing manufacturing and creativity together, amongst others are invaluable lessons. And in todays environment, I love to reach out into other disciplines. Art, Literature; Music - they all offer perspectives we can use to avoid a digital dystopia.


RT 20 tischsuper radio, 1961, by Dieter Rams for Braun